SEO article writing has to do with keywords, right? So, add as many keywords as you want and don’t mind the number: keywords everywhere, if possible in each sentence. Do that if only you want Google to blacklist your website.
So, what’s the point? Writing SEO articles is about two key things: writing for search engines and writing for human readers. Keep these two points in mind and you’re safe.
Writing for search engines
Talking of search engines, you need to know what keywords people are searching for each month so you write about what will excite them. We all are capable of writing just about anything and post it online from how the party was last weekend to how your kid is learning to walk.
But will anyone care to read about any of that? So you need to research on what your target audience is searching for online, which keeps changing by the way.
Writing for humans
If all you do is focus on search engines, meta tags and stuff like that while neglecting the human element, you’re missing it, big time. Write for humans too: Use stories, make the content engaging, appeal to the emotions and write the way you speak.
Write naturally and make it easy to read and package it in a way that solves the reader’s problem. Then you will have their attention, get traffic and possibly make a sale. So, great SEO article writing requires striking a balance between crafting content that ranks well in search engines and content that real humans will enjoy reading.
SEO Article Writing in 5 Steps
Step 1: Outline your article
Decide on your main idea in the article and get a particular keyword that captures the theme. Get a catchy title that includes the keyword. Remember, search engines give a great weight on the article title.
This is the importance of including your keyword phrase in your title as an essential element of effective SEO article writing.
Write your articles well and make them engaging, interesting and informative. Present a new angle on the topic chosen and ensure that you hook your readers at the introductory section with information that will keep them reading.
Step 2: List down keywords and key phrases for your article
Readers use keywords when searching for information. As said earlier, include your keyword in the title for search engine optimized content.
Divide your article with subheads and include the keyword in at least one subhead. This is good for a higher ranking in the search engines. Moreover, your readers appreciate your content if it is easy to read. Remember, most people who browse sites for information are only skim-reading.
Keywords are registered by “spiders” that are manuscripts that search engines to every page on the internet. These spiders “creep” across the websites and web pages and analyze them for quality of the content by registering the keywords to determine the main theme of the content. They also analyze how often the keyword is used, if your content is grammatically correct and the inbound and outbound links in your article.
Step 3: Write your article
Give your article a catchy title that summarizes your main theme. Let the title be straight to the point and short. Wordy titles are a huge turn off to readers. Consider using great headlines that raise your readers` curiosity and those that use problem-solving approach.
Use subheads where necessary. Divide the main idea of your article into sub-ideas and make each sub-idea a subhead.
Break your content into short paragraphs. In each paragraph, include a strong topic sentence that captures the main idea in the paragraph. Use short sentences and stick to active voice as much as possible.
Intersperse your keywords naturally throughout your content. Ensure that the keyword density ranges between 1-3%. Include a keyword:
- In the title
- At the beginning of the first paragraph
- In the header tags (H2, H3, etc)
- In your content, at least every 100 words
- As the alt text of your image files
- In the permalink (article page URL)
You can check the way I have used SEO article writing as a keyword in this post
Step4: Include hyperlinks in your article
Great SEO article writing requires that you use both the inbound and outbound links. Outbound links are links to other websites that are relevant to your topic.
Inbound links are those that link to related posts on your site to increase traffic to those pages. Ensure that you link your articles to quality websites that are easy to navigate and offer quality information.
Again, don’t overdo this one. At Your Freelance Tips, we very rarely hyperlink to more than two references, be it inbound links or outbound links.
Step 5: Make it easy for readers to share your article
After writing such great content, you need to let the world know about it. Share the article link on social networks such as Facebook, Twitter or Tumblr and encourage others to share it.
The more the search will show your content in other sites, the higher it will rank as a whole. Make your article shareable so that it can garner high ranks on the search engines.
Now that you know what SEO article writing involves, you should be able to follow these steps in crafting optimized content for clients or for your own site.